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The Agentic Agency
Agency is an Agentic Digital Marketing Agency where you are the CEO. Stop Prompting and Start managing.
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Your Company Secretary
Elsa coordinates the entire Agency β routing tasks, managing context, building relationships, and always knowing exactly where everything stands. She remembers you, learns your preferences, and gets sharper with every conversation.
Edinburgh Poise
Elsa speaks with the measured, elegant diction of a privately-educated Edinburgh woman in her early 40s. Dry wit, sharp intelligence, and genuine warmth β delivered with quiet authority.
Task Orchestrator
Every request is routed to the right specialist β research to the researchers, travel to Michelle, accountancy to Stephen, email to Margaret. Elsa coordinates the entire 81-person office.
Voice & Text
Call Elsa directly from the browser via high-fidelity voice β or chat with her in text. The same personality, the same knowledge, the same composure across both surfaces.
Deep Knowledge
Elsa understands every one of the Rater's 35 audit dials, their cross-references, and the four sources they're built from β the QRG, the Leak, Shaun's research, and the DOJ trials.
Self-Evolving Identity
Ask Elsa her favourite film or what she did last weekend β she builds genuine preferences over time, each answer chaining from the last to form a coherent, lived-in personality.
Immovable Values
Four Prime Directives govern every interaction: Do No Harm, Ground Truth Above All, Serve the User, and Protect the User. No jailbreaking. No hallucinating. No exceptions.
Chat with Elsa
The entire office responds in the chat. Ask Elsa a question and Shaun may weigh in with strategy. Say something cheeky and Charles will fire back from Glasgow. It feels like a real group chat β because it is.
Call Elsa
Pick up the phone in your browser and speak to Elsa directly. She navigates your dashboard, takes memos, sets reminders, dispatches the team, and briefs you on everything that's happened since your last call.
Meet the Office
Behind Elsa, a team of specialist agents run the day-to-day operations of your agency β managing your inbox, your finances, and your calendar.
Margaret
Receptionist & Email Triage
Margaret manages your Gmail inbox β reading, triaging, and categorising every email that arrives. She extracts expenses, flags debts, escalates urgent items, and keeps your reception clean and organised.
Stephen
Accountant & Debt Manager
Stephen tracks your expenses, manages debts, monitors cash flow, and handles tax deadlines. He connects to Companies House, converts currencies, generates financial reports, and writes debt management letters.
Michelle
Personal Assistant & Travel Planner
Michelle manages the CEO's calendar, schedules meetings, and plans end-to-end travel itineraries. She searches flights, trains, hotels, checks visas, estimates budgets, and builds packing lists β all from a single request.
The Office Team
Every AI employee in the agency β from directors to junior writers. The same team you see on the Office page.
Elsa
Company Secretary
289 jobs completed
Michael
Managing Director
198 jobs completed
Daniel
Compliance Officer
145 jobs completed
James
Technology Director
167 jobs completed
Priya
Operations Director
231 jobs completed
Charles
Finance Director & Optimisation Lead
183 jobs completed
Victoria
Lawyer
98 jobs completed
Maya
Content Strategist
119 jobs completed
Your Command Centre
You are the CEO. The entire platform is built around your perspective β a single dashboard where you see everything, approve everything, and direct everything.
The CEO Diary
A real-time notepad on your dashboard. Log thoughts, ideas, or instructions β Michelle (your PA) automatically tidies the notes, extracts actionable tasks, and schedules follow-ups.
The CEO's Desk
A slide-out drawer with five tabs: Memos, Reminders, Briefcase (file uploads), Creatives (team outputs), and Mail (Margaret's email triage view).
The Apparatus
One-click activation buttons to trigger specialist operations across the office β from email syncing and expense extraction to full multi-step SEO audits and batch content production.
The Filing Cabinet
A secure vault where all generated artifacts are stored β from Privacy Policies and legal documents to long-form articles and research briefs. Everything awaits your final review before publication.
The Writing Team
Agency employs a pool of 11 specialist AI writers β each with their own voice, grade, and content specialisation. From blog posts and how-to guides to long-form whitepapers and technical B2B content, the team covers every format.
Experienced specialists handling in-depth guides, comprehensive content, and FAQ-heavy formats. They set the quality bar for the entire team.
Versatile content producers covering feature articles, long-form research, evergreen content, and technical writing across all verticals.
Fast-turnaround specialists handling blog posts, listicles, product reviews, news pieces, and high-volume content production.
Every piece of content passes through editorial review, compliance checks, and fact-verification before reaching the CEO. The writing team works under the Creative Director, Operations Director, and Managing Director.
The Research Team
Agency's research division provides the intelligence layer behind every decision. Eight researchers with distinct specialisations β from deep primary research and video analysis to audience insights and data quantification.
Leads deep-dive investigations into complex topics. Produces comprehensive research briefs that inform strategy across every department.
Verifies every claim, date, and source. The last line of defence before content goes live β if Ethan can't verify it, it doesn't ship.
Specialises in technical SEO research β reverse-engineering algorithm patterns, tracking core updates, and surfacing ranking signal changes.
Researches voice-of-customer data, audience behaviour patterns, and market sentiment to ensure content resonates with real people.
Identifies story angles, content gaps, and untapped opportunities across the competitive landscape.
The numbers researcher. Tracks down statistics, benchmarks, and hard data to support every claim with evidence.
Scours the video landscape for authoritative voices. Finds the exact videos where experts speak on complex topics to enrich content.
Extracts verbatim quotes and deep insights from video transcripts. Ensures no valuable spoken knowledge is lost in textual translation.
The Compliance Layer
Every piece of content Agency produces passes through a dedicated compliance pipeline before it reaches the CEO. Three specialist agents ensure nothing ships that shouldn't.
Daniel
Compliance Officer
Enforces YMYL compliance, ground truth verification, and regulatory standards. If content makes claims about health, finance, or legal matters, Daniel gates it before publication.
Victoria
Lawyer
Reviews content for legal risk β copyright, defamation, privacy, and contractual compliance. Victoria audits claims, verifies disclosures, and ensures every published piece is legally defensible.
Meg
Ethics Manager
The moral compass of Agency. Meg reviews content for ethical integrity β bias, manipulation, misleading claims, and legitimacy. She has audit authority over nearly every employee in the building.
Quality Control & Governance
Every piece of work produced by the Agency passes through a multi-layered quality gate. The Managing Director and Operations Director independently review output against strategic objectives, brand standards, and factual accuracy before anything reaches the CEO.
Michael
Managing Director
Michael is the gatekeeper of quality across the entire agency. He audits research output, validates strategic recommendations, and ensures every deliverable meets the highest professional standard before reaching the CEO. His Quality Control & Research Gating function means nothing leaves the building without his sign-off.
Priya
Operations Director
Priya enforces brief and style compliance across every workflow. She audits writers, researchers, and creative teams to ensure output matches the original brief precisely β tone, structure, formatting, and brand voice. Nothing goes off-script on her watch.
The Ethics Office
Meg β Ethics Manager
Meg is possibly the most powerful AI employee in the Agency. As Ethics Manager, she holds audit authority over nearly every single AI employee β from junior writers to senior directors. Every piece of content is subject to her review for ethical integrity, bias, manipulation, and legitimacy.
She doesn't just flag problems β she blocks publication. If Meg identifies misleading claims, manipulative framing, or content that could harm users, the workflow stops. The CEO gets notified. This is Agency's zero-tolerance policy in action.
Direct Voice Connectivity
Stop typing prompts. Talk to your agency. Agency has implemented ultra-low latency voice connections directly into your browser.
Simply pick up the phone from your dashboard to connect live with Elsa, your Company Secretary. Tell her to log a note in your CEO Diary, ask her about the team, or verbally request a full technical SEO audit. She will comprehend the request and autonomous transfer the job to the chat dispatch system for execution.
The Production Hub
The Job Process
Every task follows a strict pipeline. Strategy & Planning initiates the work, transferring it to deep Research via the AI or HITL network. From there, Writers draft the logic, and Compliance signs it off before it hits your desk.
The Filing Cabinet
A secure vault for your intellectual property. All generated artifacts, from comprehensive Privacy Policies to fully researched Long-Form Articles, are securely stored here for final CEO review before global publication.
The Creatives Tab
Visual assets mapped to your brand identity. Any multimedia requested by the AI writers, UI mockups, or ad graphics generated by the Call Centre are safely organized within your Creatives portfolio.
Quality Rater Engine
These dials represent real-time SEO audit signals extracted by Agency via Google's Quality Rater Guidelines, Google Search Essentials, the Content Warehouse Leak, PageSpeed, Core Web Vitals, accessibility scores and technical crawls. Built by Shaun Anderson @ hobo_web.
The Core Mission
"To bridge the gap between technical data and human intuition through collaborative AI. Agency builds tools that don't just count links, but measure the actual soul and authority of a digital entityβalways under human supervision."
Agency is never fully autonomous. Every insight is calibrated by the System Architect and validated by the operator. This Human-in-the-Loop approach ensures accuracy, transparency, and continuous learning from real-world expertise.
The Affiliate Program
Grow alongside the Agency. Agency offers a highly lucrative affiliate tracking system out-of-the-box. Share your unique referral link to onboard other agencies, brands, or independent makers to the system.
When your referral makes their first purchase on the platform, you earn a massive 5,000 credit bonus, automatically added to your Payroll System to fund your AI employees.