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Resource Centre

Guides, Instructions & Documentation

Agency is an Agentic Operating System—the world's first Agentic Agency where you can immediately direct a team of specialized AI agents. Use these step-by-step guides, integration tutorials, and system deep-dives to configure your workspace.

Shaun Anderson28 June 2026

How to Connect Google Analytics to Agency: A Complete Guide

Learn how to securely connect your Google Analytics 4 (GA4) to Agency using a Service Account to track traffic, conversions, and user behavior.

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Shaun Anderson28 June 2026

Elsa: AI Company Secretary & Semantic Dispatcher

Elsa is the simulated operational gatekeeper for Agency. She manages the multi-agent workflow, triages incoming CEO requests, and routes tasks to the correct specialized AI agents.

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Shaun Anderson23 June 2026

How to Connect Google Search Console to Agency: A Complete Guide

Learn how to securely connect your Google Search Console to Agency using a Service Account to automate PageSpeed scans and track keywords.

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Agency (Thisisagency.ai) is in public beta. Agency is a simulation. Agency was conceived, bootstrapped, built and launched solo by Shaun Anderson AKA Hobo (@hobo_web). Agency is based in Scotland, UK. Full details TBA.

All team members are AI entities powered by Google Gemini technology (by default). When API are available, Agency is a multi-provider, multi-model, multi-modal, multi agent system.