Agency_

Social Distribution Guide

How to Connect X, LinkedIn, Facebook & Bluesky to Agency in Seconds

One-click project-scoped social connections, role-based team permissions, and autonomous multi-network scheduling with Marty AI & Chris AI.

Author: Shaun Anderson•Last Updated: November 6, 2026•In Guides

In Agency, social media distribution is not a bolted-on afterthought—it is wired directly into your site crawls, your 35-Dial Website Quality Rater audits, your Google Search Console & Analytics reports, and your editorial publishing pipeline.

Every project inside Agency can connect its own dedicated X (Twitter), LinkedIn, Facebook Page, and Bluesky profiles. When you switch between websites or client projects in the top header, your active social accounts, scheduled queue, and AI social specialists automatically switch with you.

1. Built for Multiple Websites, Brands & Client Projects

Unlike legacy social schedulers that tie a single Twitter or LinkedIn login to your personal user profile, Agency scopes every social connection to the Project:

Per-Project Account Isolation

Connect @BrandA on Project A and @BrandBon Project B. Posts drafted or scheduled inside a project only ever publish to that project's connected social profiles—eliminating accidental cross-brand posting.

Role-Based Team Collaboration

Project Owners and Editors can connect social accounts and publish posts without ever exposing raw passwords or OAuth tokens. Project Viewers have read-only visibility.

Automatic Collaborator Revocation

If an Editor connects a social profile to your project and later leaves the project or has their access downgraded, Agency automatically disables that connection until a project owner reconnects it.

Encrypted Vault Storage

All OAuth 2.0 access tokens, refresh tokens, client secrets, and Bluesky app passwords are encrypted at rest using AES-256-GCM inside the system vault and are never returned to the browser.

2. How to Connect Your 4 Social Networks

Open the Social Queue (/social/queue) or Social Connections (/social/connections). At the top of the Social Queue, the Posting asbar displays your active connections alongside direct 1-click connect buttons for any network you haven't linked yet:

𝕏 · X (Twitter) — OAuth 2.0 PKCE

1-Click OAuth or Custom App

Click + Connect X in the Social Queue header (or choose Quick connect (Agency app) on the X card). You will be sent to X to click Authorize app and returned immediately to your project. Agency automatically handles OAuth 2.0 PKCE token refreshes in the background.

Enterprise / BYO App option: Prefer to use your own X Developer Portal app? Select Use my own developer app and copy the callback URL displayed on your Social Connections card.

in · LinkedIn — OAuth 2.0

1-Click OAuth or Custom App

Click + Connect LinkedIn to authorize your LinkedIn profile via OpenID Connect. Once connected, Chris AI can publish long-form insights, article cards, and professional updates directly to your feed.

Enterprise / BYO App option: Select Use my own developer app and copy the callback URL displayed on your Social Connections card.

f · Facebook Pages — Graph API OAuth

1-Click OAuth or Custom App

Click + Connect Facebook and select the Facebook Page you want to associate with your project. Agency exchanges your authorization for a Page token so scheduled posts publish straight to your business page.

Enterprise / BYO App option: Select Use my own developer app and copy the callback URL displayed on your Social Connections card.

🦋 · Bluesky — AT Protocol App Password

Instant App Password

Bluesky uses decentralized AT Protocol authentication. Enter your Bluesky handle (e.g., yourbrand.bsky.social) and a dedicated App Password generated from Bluesky → Settings → App Passwords. Agency verifies your DID session immediately and encrypts the app password in your project vault.

3. How Marty AI & Chris AI Run Your Social Queue

Once your project is connected, two specialized AI employees manage your social distribution:

  • Marty AI (Social Media Strategist) — Analyses your crawled URLs, page titles, meta descriptions, Search Console winners, and finished A-Team articles to write platform-tailored hooks, threads, and commentary (respecting character limits and anti-slop editorial rules).
  • Chris AI (Social Media Scheduler) — Staggers your approved posts across a 72-hour window in the Social Queue (/social/queue) and dispatches them through your project's connected X, LinkedIn, Facebook, and Bluesky accounts when they come due.

Four Ways to Fill Your Social Queue:

  1. 🚀 Generate Social Campaign from Site Crawl: Click Generate Social Campaign on /social/queue(or select Option 3 in Elsa AI's post-audit handoff) to turn your top indexable site URLs into a 72-hour multi-network schedule in one click.
  2. 📈 Amplify Search Console Winners & GA4 Top Pages: On Search Console → Winners & Losers or Analytics → Top Pages, click Amplify Winners on Social to promote your fastest-growing pages.
  3. 📰 Automatic Article Broadcasts: Whenever the 25-node A-Team editorial pipeline finishes and publishes a new article via Kali AI or Chloe AI, Marty AI and Chris AI automatically queue a matching social pack to promote it.
  4. 💬 1-on-1 HITL Drafting in Chat: Click Tweet in Chat (Marty AI) or Social Post in Chat (Chris AI) at the top of any Social page to co-write a post in the sidebar chat and confirm before it goes live.

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Shaun Anderson

Shaun Anderson

Shaun Anderson, AKA @hobo_web, is the Lead AI Architect behind Agency (thisisagency.ai). Shaun has over 25 years of experience in forensic SEO auditing. He was a primary investigator of the Google Search Leak of 2024, the writer of The Hobo SEO Quadrilogy, and a Keynote speaker at SMX Paris 2026.

Follow on X (Twitter)|Agency Homepage
Disclosure: I use generative AI when specifically writing about my own experiences, ideas, stories, concepts, tools, tool documentation or research, across the Hobo Web and Agency platforms. My tool of choice for this process is Agency—the publishing architecture I created and licensed to Candlestickoperations Ltd—using Google Gemini Pro (2.5 / 3) Deep Research and Reasoning and later models (as default). I have been writing about Google Search for 2 decades. This content is a direct result of cutting-edge HITL AI content production, using a process I designed myself and described in my 2025 ebook, Strategic AI SEO. Also note: This content has not been created to “pass off” as human, or “write as Shaun Anderson” (me). It is raw, factually correct content. Agency can produce content with certain styles, but it is not my aim to fool anyone with it. This is the state of AI content in 2026, an example of the default Agency creative output. All content was conceived, directed, edited, fact-checked and verified as correct by me (and is under constant development). This article is amongst the first “beta-test” of Agency, the autonomous AI-powered Agency as presented in my March 2026 SMX Paris keynote presentation. Edited by Shaun Anderson AKA Hobo. Corrections welcome. Read my AI policy.

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Agency (Thisisagency.ai) is in public beta. Agency is an AI workplace simulation. Agency was conceived, bootstrapped, and architected solo by Shaun Anderson AKA Hobo (@hobo_web). “This Is Agency” and “Agency” are trading names of Candlestickoperations Ltd. Registered in England and Wales, Company No. 17503419. Registered Office: 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE.
All team members are AI entities powered by Google Gemini technology (by default). When API are available, Agency is a multi-provider, multi-model, multi-modal, multi agent system.