Agency_

User Guide

What Can Agency Connect To?

Every account, data source and tool you can plug into Agency today, in one place.

Author: Shaun Anderson•Last Updated: November 5, 2026•In Guides

Agency works best when it can see your real data and act in the places you already work. Below is the complete list of everything you can connect today: 16 connectors, grouped by what they do.

9 of them are set up per project, so each website or client can have its own Search Console, Analytics and social profiles, and the people you invite to a project can connect their own accounts to it. A few (like your inbox and calendar) are personal to you. Everything is optional: connect only what you need, and you can disconnect at any time.

Search & Analytics

Real performance data from the search engines and your analytics, so the team works from facts rather than guesses.

Google Search Console (GSC)

Per project

Unlock live organic clicks, impressions, CTR, and query rankings for Shaun AI & the SEO team.

Used by Shaun AI & SEO Team. Step-by-step: connect Search Console

Google Analytics 4 (GA4)

Per project

Stream live sessions, traffic sources, engagement, and conversion data into your Console.

Used by Analytics Console. Step-by-step: connect Google Analytics

Bing Webmaster Tools

Per project

Pull Bing search performance, indexation stats, and keyword visibility into your Bing Console.

Used by Bing Console.

Email & Calendar

Your inbox and diary, so Margaret AI and Michelle AI can triage mail and manage your schedule on your behalf.

Gmail Inbox (Margaret AI — Receptionist)

Your account

Let Margaret AI monitor, triage, summarise, and draft replies for your personal or business Gmail.

Used by Margaret AI (Receptionist).

Google Calendar (Michelle AI — PA)

Your account

Allow Michelle AI & Elsa AI to check your schedule, spot conflicts, and book calendar events.

Used by Michelle AI (Personal Assistant).

SEO & Paid Media APIs

Optional data sources that deepen the research behind audits, content plans and campaigns.

Backlink & SERP Authority (Ahrefs, DataForSEO, Semrush, Majestic)

Your account

Power Site Authority dials, referring domain audits, and live keyword volume research.

Used by Site Authority & Keyword Research.

Google Ads API

Your account

Connect Google Ads credentials for paid search campaign insights, CPC data, and ad diagnostics.

Used by Paid Media & Ads.

Social & Newsletter

Publish and schedule to your social profiles and newsletters, with a confirmation step before anything goes live.

X (Twitter) Publishing

Per project

Let Marty AI & Chris AI schedule and auto-publish threads and social updates to your X account.

Used by Marty AI & Chris AI (Social Team). Solution: Automatically post to X (Twitter)

LinkedIn Publishing

Per project

Publish thought-leadership posts and article announcements directly to LinkedIn.

Used by Marty AI & Chris AI (Social Team). Step-by-step: connect X, LinkedIn, Facebook & Bluesky

Facebook Pages Publishing

Per project

Auto-post articles, graphics, and community updates directly to your Facebook Page.

Used by Marty AI & Chris AI (Social Team). Step-by-step: connect X, LinkedIn, Facebook & Bluesky

Bluesky Social Publishing

Per project

Connect your Bluesky handle and App Password so Chris AI can cross-post your social queue.

Used by Chris AI (Social Media Manager). Step-by-step: connect X, LinkedIn, Facebook & Bluesky

Buffer Queue Integration (Chris AI)

Your account

Sync your social media queue with Buffer profiles for multi-channel scheduling.

Used by Chris AI (Social Media Manager).

Beehiiv & Mailchimp (Newsletter & Email Marketing)

Your account

Connect Beehiiv or Mailchimp to broadcast newsletters and sync subscriber lists.

Used by Newsletter & Email Team.

Publishing & CMS

Send finished articles straight to the place your readers see them.

CMS Auto-Publisher — WordPress, Ghost, Webflow, Shopify (Kali AI)

Per project

Let Kali AI publish finished, fact-checked articles directly to your website CMS as drafts or live posts.

Used by Kali AI (CMS Manager).

Vercel SEO Blog Publisher (Chloe AI)

Per project

Deploy and link a Vercel-hosted SEO blog so Chloe AI can auto-publish finished articles.

Used by Chloe AI (Vercel Blogger).

Advisers & Travel

Live travel, flight and weather look-ups for your personal assistant.

Travel, Flights & Weather APIs (Michelle AI — PA)

Your account

Configure Duffel, Amadeus, AviationStack, Google Maps & OpenWeatherMap for live travel search.

Used by Michelle AI (Personal Assistant).

How to connect

Open the chat and ask “What can I connect to?” Elsa will show a setup box for every connector above, each taking you straight to the right settings page. For project-level connectors, switch to the project you want first, then connect. Anyone you invite to the project as an editor can connect their own accounts to it too.

Already know what you need? Start with the step-by-step guides for Search Console and Google Analytics, or read How To Use ThisisAgency.ai.

Technical Overview • Out-of-the-Box ArchitectureZero-Config + Pluggable OAuth 2.0 / API Vault

What Agency Connects To Under the Hood

Before you even link a single external account, Agency boots with a full multi-agent web, search and AI telemetry stack wired directly into 81 specialist employees. Connecting your own accounts layers your live first-party data on top of that foundation.

400+
Internal API Endpoints
Auditing, crawling, search, mail, social & agent execution routes
16
User Connectors
9 per-project integrations + 7 personal account links
28
Third-Party APIs Integrated
Google, social, email, payments, travel, finance & SEO data providers
81
AI Specialists
Across 9 departments with human-in-the-loop approval gates
Built-In Crawl & Search StackNative site crawler, robots.txt & sitemap inspection, JSON-LD schema parsing, broken-link and dead-page auditing, Google PageSpeed checks, plus Common Crawl, Wikipedia, YouTube and Reddit research signals.
Multi-Model AI BackbonePowered by Google Gemini by default, including real-time voice calls and Imagen/Veo image and video generation, with support for Anthropic Claude, OpenAI and Perplexity models.
Security & Isolation by DefaultOAuth 2.0 with PKCE, per-project credential isolation, automatic offboarding when a collaborator is removed, AES-256-GCM encrypted token storage, and confirmation boxes before emails or social posts are sent from chat.
New APIs & connectors are continuously added upon user request. If your workflow needs an integration not listed above, request it directly inside Agency.Reviewed by Gemini 4 Argon
Disclosure: I use generative AI when specifically writing about my own experiences, ideas, stories, concepts, tools, tool documentation or research, across the Hobo Web and Agency platforms. My tool of choice for this process is Agency—the publishing architecture I created and licensed to Candlestickoperations Ltd—using Google Gemini Pro (2.5 / 3) Deep Research and Reasoning and later models (as default). I have been writing about Google Search for 2 decades. This content is a direct result of cutting-edge HITL AI content production, using a process I designed myself and described in my 2025 ebook, Strategic AI SEO. Also note: This content has not been created to “pass off” as human, or “write as Shaun Anderson” (me). It is raw, factually correct content. Agency can produce content with certain styles, but it is not my aim to fool anyone with it. This is the state of AI content in 2026, an example of the default Agency creative output. All content was conceived, directed, edited, fact-checked and verified as correct by me (and is under constant development). This article is amongst the first “beta-test” of Agency, the autonomous AI-powered Agency as presented in my March 2026 SMX Paris keynote presentation. Edited by Shaun Anderson AKA Hobo. Corrections welcome. Read my AI policy.
Shaun Anderson

Shaun Anderson

Shaun Anderson, AKA @hobo_web, is the Lead AI Architect behind Agency (thisisagency.ai). Shaun has over 25 years of experience in forensic SEO auditing. He was a primary investigator of the Google Search Leak of 2024, the writer of The Hobo SEO Quadrilogy, and a Keynote speaker at SMX Paris 2026.

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Agency (Thisisagency.ai) is in public beta. Agency is an AI workplace simulation. Agency was conceived, bootstrapped, and architected solo by Shaun Anderson AKA Hobo (@hobo_web). “This Is Agency” and “Agency” are trading names of Candlestickoperations Ltd. Registered in England and Wales, Company No. 17503419. Registered Office: 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE.
All team members are AI entities powered by Google Gemini technology (by default). When API are available, Agency is a multi-provider, multi-model, multi-modal, multi agent system.