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How To Use ThisisAgency.ai
A visual walkthrough of the Agency platform, demonstrating how to direct your AI workforce.
Agency represents a true Agentic Operating System tailored for digital marketers.
While the market is flooded with standalone AI assistants, Agency offers a full-scale simulation of a functioning company: a cohesive team of dedicated AI specialists executing tasks under your direct supervision.
As the CEO, you are the orchestrator. You set the strategy, review drafts, and sign off on final deliverables. Meanwhile, the Agency workforce takes on the heavy lifting—from preliminary research and data analysis to content drafting, technical auditing, and cross-department coordination.
Workflows that typically consume days of human agency time can be structured and finalised within hours, all through a visible, Human-in-the-Loop (HITL) process.
It is designed to be a "Glass-Box" AI HITL system so you can see exactly how it works.
The Notebook
The Notebook functions as the central collaborative hub between you and your digital workforce. You deposit your raw concepts, and the team expands them into actionable strategies.
Initially, the system elaborates on your scattered thoughts. Following this, Elsa—your dedicated Company Secretary—triages these notes, dispatching assignments to the relevant specialists to forge a comprehensive Plan of Attack.
Operating autonomously in the background, your staff compiles the foundational strategic roadmap required to execute your long-term objectives.
Once a task concludes, the final deliverable lands directly on your Desk for review.
Elsa can even initiate a voice call to guide you through the completed creatives, should you prefer an interactive debrief.
The SEO Specialist Special Agent
As the architect of Agency, I naturally infused my own methodology into the SEO Specialist. This agent (effectively a digital proxy of my own expertise) takes ownership of Technical SEO Audits and the Quality Evaluation Reports.
Equipped with a proprietary "briefcase" of reference material, the SEO Specialist evaluates domains strictly against Google's published guidelines and documentation. This makes Agency an exceptionally rare evaluation engine, grounded entirely in official search engine parameters.
This specialized agent is accessible not only to you but also to other AI employees within the Agency ecosystem who require optimization input.
Crucially, you can equip any employee with their own custom briefcase of knowledge, transforming the entire platform into a heavily fortified research and publishing powerhouse.
The Rater
You have the authority to trigger a quality evaluation of your domain whenever necessary. This Rater report serves as the foundation for the AI team to understand the nuances of your business and website.
To request an updated audit, simply issue an instruction within the team's Group Chat.
Alternatively, you can call Elsa, who will gladly initiate the refresh on your behalf. During the call, she can provide a spoken breakdown of the audit or deliver a written executive summary straight to the chat.
The Site-Wide Quality Evaluator
In its beta phase, the system can crawl up to 1,000 URLs to execute a comprehensive site-wide quality assessment. Powered by the bespoke Quality Rater Engine—which integrates Google’s Quality Evaluator Guidelines and insights from recognized search leaks—this tool tracks your domain's E-E-A-T and trustworthiness trajectory over time. You must manually initiate this deep scan the first time.
Content Rewriter
Following a comprehensive site scan, the system isolates pages containing thin, unhelpful, or generic commodity content. The platform will proactively suggest assigning these URLs to the writing team for a complete structural and qualitative rewrite.
The Content Planner
Beyond execution, Agency serves as a highly capable content strategist, mapping out topic clusters and editorial calendars.
The Writer
The digital writers don't start with a blank slate; they inherit knowledge ingested from your domain, the customized documents in your briefcase, and the broader intelligence gathered by the research agents.
The Editor
Maintaining your position as the Human-in-the-Loop, you retain full editorial privilege. You can intervene, refine, or rewrite any piece of creative material at any stage before it goes live.
The Analyst
By connecting directly to the official Google APIs, Agency securely integrates with your Google Search Console...
...and bridges the gap to your Google Analytics infrastructure.
This unbroken data connection allows the agents to constantly monitor technical health, indexation issues, and traffic trends without leaving the platform.
The Distribution System
Creation is only half the battle; Agency also functions as an automated content distribution engine.
Upon final approval, your material can be syndicated across multiple channels. Kali manages publishing to external platforms like WordPress (via REST API). Simultaneously, Marty generates a cohesive social media promotional pack based on the article. Finally, Chris takes charge of scheduling these assets directly to Buffer or natively to X, LinkedIn, Facebook, and Bluesky (Note: native integration is slated for post-beta release).
ThisisAgency.ai
ThisisAgency.ai is an active public beta. It serves as the culmination of 25+ years of hands-on SEO experience, refined by analyzing algorithmic search leaks and advising enterprise startups through 2025 and 2026.
Agency is a HITL Agentic Agency where you are the CEO.
Agency is a simulation. AI itself is a simulation! While there is speculation about the nature of reality, it is vital to clearly state the boundaries of artificial intelligence. AI is not magic, and there are many tasks it cannot reliably perform independently.
For complete transparency: while I have integrated an "accountant" persona into Agency, neither I nor the AI are certified accountants. Any sensitive financial or legal data processed by the system must be reviewed by your actual human professionals.
The true value of Agency lies in extreme time-saving—automating the arduous data collection, sorting, and drafting phases. The AI handles the heavy lifting, but the human CEO retains ultimate responsibility, signing off on the final product before publication. This is a strictly HITL (Human-in-the-loop) platform, engineered to augment human capability, never to blindly replace it.
Shaun Anderson
Shaun Anderson, AKA @hobo_web, is the Lead AI Architect behind Agency (thisisagency.ai). Shaun has over 25 years of experience in forensic SEO auditing. He was the primary investigator of the Google Search Leak of 2024, the writer of The Hobo SEO Quadrilogy, and a Keynote speaker at SMX Paris 2026.