Agency_

Solutions/Strategy & Semantic Planning
Topical Map & Content Backlog

Build an Entity-Driven AI Topical Map & Automated SEO Content Calendar

Eliminate spreadsheet chaos and keyword cannibalization. Sophia AI and Maya AI map your existing URLs against live Search Console demand to generate a scored Core and Adjacent content queue ready for 1-click production.

By Shaun Anderson•AI Specialists: Sophia AI & Maya AI•Route: /planner
Native Multi-Agent Workspace Engine
AES-256-GCM Encrypted VaultManaged by Sophia AI & Maya AI

Generate Your Prioritized Topical Map & Content Queue

Open /planner inside your workspace to map your domain’s topical coverage, identify high-leverage content gaps, prevent duplicate URL cannibalization, and dispatch briefs straight to the 20-agent editorial team.

1Select your project and optionally link Google Search Console (/console/settings).
2Open Campaign Planner (/planner) to generate Core and Adjacent topic clusters.
3Approve high-priority topics to dispatch them directly into the Multi-Agent Editorial Studio.
⚡Built-In Cannibalization Deduplication & Site Focus Radius Scoring
Start in Under 60 Seconds
Create your account & launch Campaign Planner inside your workspace
Open Campaign Planner →Sign In & Open Campaign Planner →

1. Why Static Keyword Spreadsheets Cause Cannibalization and Stalled Traffic

Most content calendars fail because they are built in isolation from what is already published on the website. Teams export thousands of keyword rows from third-party tools and commission overlapping articles that compete against their own existing URLs, splitting link equity and confusing search engines about which page should rank.

Agency’s Campaign Planner (/planner) and Topicality analyzer (/topicality) start by indexing every URL already on your domain alongside your live Google Search Console queries and 250-word Site Focus Charter. Sophia AI separates net-new topic gaps from existing pages that simply need a refresh—scoring every candidate by semantic fit and commercial value.

Core vs. Adjacent Topic Classification

Automatically categorizes every proposed article as Core (central to your commercial authority) or Adjacent (supporting topical breadth) so you build depth first.

Existing-URL Cannibalization Guard

Cross-checks proposed headlines and target queries against your crawled sitemap and Search Console pages to prevent duplicate competing posts.

Live DataForSEO & Search Console Enrichment

Combines first-party Search Console impression data with optional DataForSEO volume and SERP intelligence for grounded prioritization.

1-Click Dispatch to 20-Agent Editorial Production

Every approved card in /planner carries its target entity notes, internal link targets, and intent brief straight into /editor.

2. Step-by-Step: How to Build & Execute Your Topical Map

Turn your domain audit into a structured editorial roadmap in three steps:

Step 1: Sync Your Sitemap & Search Console Property

Crawl & Telemetry

Ensure your project domain has been scanned and link Google Search Console (/console/settings) so Sophia AI sees every page and query you already rank for.

Step 2: Generate Scored Topic Clusters in /planner

Cluster Generation

Run the Campaign Planner to populate prioritized Core and Adjacent article briefs tailored to your Semantic Site Radius.

Inspect domain-wide topical concentration at any time inside the Topicality dashboard (/topicality).

Step 3: Approve Topics for Drafting & CMS Publishing

Editorial Dispatch

Click to send chosen briefs to Maya AI and the 20-agent writer pipeline, or enable recurring topic progression in /office/automation.

3. Four Strategic Workflows Inside Campaign Planner

Workflow 1 • Gap Discovery

Uncover Missing Commercial & Comparison Pages

Identify high-intent solution, integration, and comparison topics your buyers search for where your domain currently has zero dedicated landing pages.

Workflow 2 • Hub Architecture

Structure Internal Linking Between Pillars & Spokes

Plan supporting sub-articles that link cleanly back to your core revenue pages, reinforcing entity salience across the cluster.

Workflow 3 • Refresh vs. New Decisioning

Know When to Update an Old URL Instead of Writing New

When your domain already has a partially relevant URL ranking on page two, route it to /writer-skills/rewriter rather than spinning up a duplicate slug.

Workflow 4 • Multi-Client Editorial Scaling

Manage Distinct Content Calendars Across Every Brand

Switch seamlessly between projects to review, approve, and dispatch tailored topical maps for dozens of websites from one unified workspace.

4. Frequently Asked Questions

How does Agency prevent the topical map from suggesting irrelevant clickbait topics?

Every topic candidate is evaluated against your project’s 250-word Site Focus Charter and Core Topical Identity. Ideas outside your semantic radius are filtered out before reaching your queue.

Can I add my own custom article ideas to the Campaign Planner?

Yes. You can add custom topics, product launch announcements, or specific keyword targets at any time and run them through the exact same multi-agent research and writing pipeline.

Does Campaign Planner work if my website is brand new with zero Search Console data?

Yes. For new domains, Sophia AI builds your initial foundational topical map from your homepage, Project Briefcase documents, CEO Interview answers, and optional DataForSEO SERP research.

Can I export or review topic rationales with my team?

Yes. Project Owners, Editors, and Viewers can inspect every queued topic, target angle, and status directly inside /planner.

Related Solutions & Guides

Shaun Anderson

Shaun Anderson

Shaun Anderson, AKA @hobo_web, is the Lead AI Architect behind Agency (thisisagency.ai). Shaun has over 25 years of experience in forensic SEO auditing. He was a primary investigator of the Google Search Leak of 2024, the writer of The Hobo SEO Quadrilogy, and a Keynote speaker at SMX Paris 2026.

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Disclosure: I use generative AI when specifically writing about my own experiences, ideas, stories, concepts, tools, tool documentation or research, across the Hobo Web and Agency platforms. My tool of choice for this process is Agency—the publishing architecture I created and licensed to Candlestickoperations Ltd—using Google Gemini Pro (2.5 / 3) Deep Research and Reasoning and later models (as default). I have been writing about Google Search for 2 decades. This content is a direct result of cutting-edge HITL AI content production, using a process I designed myself and described in my 2025 ebook, Strategic AI SEO. Also note: This content has not been created to “pass off” as human, or “write as Shaun Anderson” (me). It is raw, factually correct content. Agency can produce content with certain styles, but it is not my aim to fool anyone with it. This is the state of AI content in 2026, an example of the default Agency creative output. All content was conceived, directed, edited, fact-checked and verified as correct by me (and is under constant development). This article is amongst the first “beta-test” of Agency, the autonomous AI-powered Agency as presented in my March 2026 SMX Paris keynote presentation. Edited by Shaun Anderson AKA Hobo. Corrections welcome. Read my AI policy.

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Agency (Thisisagency.ai) is in public beta. Agency is an AI workplace simulation. Agency was conceived, bootstrapped, and architected solo by Shaun Anderson AKA Hobo (@hobo_web). “This Is Agency” and “Agency” are trading names of Candlestickoperations Ltd. Registered in England and Wales, Company No. 17503419. Registered Office: 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE.
All team members are AI entities powered by Google Gemini technology (by default). When API are available, Agency is a multi-provider, multi-model, multi-modal, multi agent system.