Agency_

Solutions/Quality Rater & E-E-A-T
35-Dial Quality Rater Engine

Audit Your Website Across 35 Quality Rater & E-E-A-T Dials

Run the flagship forensic evaluation engine inside Agency. Inspect Content Effort, Originality, Experience, Expertise, Authoritativeness, Trustworthiness, Site Focus, and Page Clutter before Google’s quality systems evaluate your pages.

By Shaun Anderson•AI Specialists: Shaun AI, Daniel AI & Michael AI•Route: /rater
Native Multi-Agent Workspace Engine
AES-256-GCM Encrypted VaultManaged by Shaun AI, Daniel AI & Michael AI

Run Your First 35-Dial Website Quality Rater Audit

Create or select a website project inside Agency and scan any URL or full sitemap. Shaun AI, Daniel AI, and Michael AI score every page across 35 weighted quality signals and generate prioritized remediation tasks.

1Create your website project inside Agency and enter your primary domain.
2Open the Quality Rater Studio (/rater) and trigger a single-URL or sitewide evaluation.
3Review dial-by-dial scores and dispatch flagged pages straight to the Content Rewriter or Planner.
⚡Supports On-Demand URL Audits & Scheduled Sitewide Quality Monitoring
Start in Under 60 Seconds
Create your account & launch 35-Dial Quality Rater inside your workspace
Open 35-Dial Quality Rater →Sign In & Open 35-Dial Quality Rater →

1. Why Forensic 35-Dial Quality Auditing Beats Basic SEO Checklists

Legacy SEO crawlers focus almost exclusively on surface-level HTML mechanics—counting character lengths in title tags or checking whether an H1 contains an exact-match keyword. Modern search engines evaluate pages far more holistically: measuring genuine human effort, first-hand information gain, author accountability, consensus alignment on sensitive topics, and whether intrusive layout clutter degrades the reader experience.

Agency’s 35-Dial Website Quality Rater translates Google’s Search Quality Evaluator Guidelines, Search Essentials, and documented site-quality signals into an actionable, repeatable scoring matrix. Every audited page receives granular scores across Effort, Originality, E-E-A-T, Topical Focus, and Technical Hygiene—wired directly into your editorial and remediation teams.

Content Effort & Originality Scoring

Distinguishes original research, first-hand testing, and proprietary data from generic, rehashed commodity summaries that struggle under modern helpful-content evaluations.

Forensic E-E-A-T & Author Attribution Checks

Verifies visible author credentials, editorial policies, corporate accountability signals, and primary-source citations on every indexable URL.

Page Clutter & Main-Content Prominence

Inspects above-the-fold main content visibility, distracting interstitials, ad density, and structural readability across desktop and mobile viewports.

Direct Dispatch to Specialist Teams

Turn low-scoring dials into immediate execution tasks for Maya AI (editorial rewrites), Daniel AI (compliance fixes), or James AI (technical markup remediation).

2. Step-by-Step: How to Audit Your Domain with the 35-Dial Rater

Launch a complete forensic quality audit in under sixty seconds:

Step 1: Add Your Domain to an Agency Project

Project Setup

Create a dedicated project for your brand or client website so all crawl history, quality scores, and historical deltas remain cleanly isolated.

Step 2: Run a Page or Sitewide Quality Rater Scan (/rater)

35-Dial Evaluation

Submit your homepage, key commercial landers, or full XML sitemap. Agency crawls the rendered content, structured data, and trust pages to calculate all 35 dial scores.

Optional: Connect Google Search Console (/console/settings) first so the rater prioritizes your highest-impression and fastest-declining URLs.

Step 3: Execute Prioritized Fixes Across Your AI Workforce

Actionable Remediation

Inspect the executive diagnostic report and send thin or underperforming URLs directly into the Rewriter Queue (/writer-skills/rewriter) or Campaign Planner (/planner).

3. Four Ways Agency Automates Quality Rater Intelligence

Workflow 1 • Pre-Publish Gate

Pre-Publication Quality Verification

Before new articles are pushed live to WordPress, Shopify, or Webflow, evaluate drafts against the 35 quality dials to ensure high Content Effort and citation integrity.

Workflow 2 • Sitewide Triage

Crawl-Log Commodity & Thin Page Triage

Scan hundreds of legacy blog posts in your crawl log to isolate low-effort pages dragging down sitewide quality perceptions, then queue targeted upgrades.

Workflow 3 • Traffic Drop Forensics

Correlate Quality Scores with Search Console Deltas

Overlay 35-Dial Quality Rater scores onto your Google Search Console Winners & Losers table to pinpoint why specific URLs gained or lost organic visibility.

Workflow 4 • Executive Reporting

Shareable Stakeholder & Client Quality Reports

Generate clean, glass-box quality evaluation reports with clear dial breakdowns and prioritized roadmaps for founders, editors, and enterprise clients.

4. Frequently Asked Questions

Do I need to connect any external API keys to run the 35-Dial Website Quality Rater?

No. The 35-Dial Website Quality Rater works out of the box inside your Agency workspace using our native crawler and evaluation engine. Connecting Google Search Console and GA4 is optional and enriches your reports with live traffic and query metrics.

Can I audit competitor URLs as well as my own website?

Yes. You can inspect individual public URLs to benchmark how top-ranking pages structure their primary content, author bios, schema markup, and original evidence compared to your own pages.

How does the 35-Dial Rater handle YMYL (Your Money or Your Life) websites?

When evaluating finance, healthcare, legal, or high-stakes commercial pages, Daniel AI and Victoria AI apply stricter E-E-A-T, disclosure, and consensus-citation thresholds appropriate for YMYL domains.

What happens after the rater identifies weak dials on a page?

Every diagnostic finding links directly to an execution path inside Agency—whether generating missing Organization/Person JSON-LD schema, upgrading thin sections in the Rewriter Studio, or updating author credentials.

Related Solutions & Guides

Shaun Anderson

Shaun Anderson

Shaun Anderson, AKA @hobo_web, is the Lead AI Architect behind Agency (thisisagency.ai). Shaun has over 25 years of experience in forensic SEO auditing. He was a primary investigator of the Google Search Leak of 2024, the writer of The Hobo SEO Quadrilogy, and a Keynote speaker at SMX Paris 2026.

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Disclosure: I use generative AI when specifically writing about my own experiences, ideas, stories, concepts, tools, tool documentation or research, across the Hobo Web and Agency platforms. My tool of choice for this process is Agency—the publishing architecture I created and licensed to Candlestickoperations Ltd—using Google Gemini Pro (2.5 / 3) Deep Research and Reasoning and later models (as default). I have been writing about Google Search for 2 decades. This content is a direct result of cutting-edge HITL AI content production, using a process I designed myself and described in my 2025 ebook, Strategic AI SEO. Also note: This content has not been created to “pass off” as human, or “write as Shaun Anderson” (me). It is raw, factually correct content. Agency can produce content with certain styles, but it is not my aim to fool anyone with it. This is the state of AI content in 2026, an example of the default Agency creative output. All content was conceived, directed, edited, fact-checked and verified as correct by me (and is under constant development). This article is amongst the first “beta-test” of Agency, the autonomous AI-powered Agency as presented in my March 2026 SMX Paris keynote presentation. Edited by Shaun Anderson AKA Hobo. Corrections welcome. Read my AI policy.

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Agency (Thisisagency.ai) is in public beta. Agency is an AI workplace simulation. Agency was conceived, bootstrapped, and architected solo by Shaun Anderson AKA Hobo (@hobo_web). “This Is Agency” and “Agency” are trading names of Candlestickoperations Ltd. Registered in England and Wales, Company No. 17503419. Registered Office: 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE.
All team members are AI entities powered by Google Gemini technology (by default). When API are available, Agency is a multi-provider, multi-model, multi-modal, multi agent system.