Agency_

Solutions/Quality Rater & E-E-A-T
E-E-A-T & YMYL Governance

Audit Website E-E-A-T Signals & YMYL Compliance Automatically

Trustworthiness is the centerpiece of Google’s Search Quality Evaluator Guidelines. Let Daniel AI (Compliance Officer) and Victoria AI (Legal & Policy Specialist) audit your author credentials, disclosures, primary citations, and corporate trust pages.

By Shaun Anderson•AI Specialists: Daniel AI (Compliance) & Victoria AI (Legal)•Route: /office/complianceOfficer
Native Multi-Agent Workspace Engine
AES-256-GCM Encrypted VaultManaged by Daniel AI (Compliance) & Victoria AI (Legal)

Run an Automated E-E-A-T & YMYL Trust Audit

Inspect your domain’s trust architecture inside /rater and /office/complianceOfficer. Identify missing author bios, weak editorial disclosures, unverified medical/financial/legal claims, and missing corporate transparency signals.

1Create or select your website project inside Agency.
2Run a 35-Dial Quality & E-E-A-T evaluation or consult Daniel AI in /office/complianceOfficer.
3Generate verified Author Bios, Editorial Policies, and citation upgrades for flagged pages.
⚡Built-In Compliance Gate Across All Editorial & Social Workflows
Start in Under 60 Seconds
Create your account & launch E-E-A-T & YMYL Auditor inside your workspace
Open Compliance & E-E-A-T Studio →Sign In & Open E-E-A-T & YMYL Auditor →

1. Why E-E-A-T Is an Architectural Reality—Not a Single Score

Many websites treat E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a vague buzzword—slapping a generic two-line author box at the bottom of anonymous articles while leaving out physical business registration details, editorial policies, correction mechanisms, and primary citations.

Inside Agency, Daniel AI and Victoria AI evaluate E-E-A-T the way human quality raters and trust classifiers actually inspect a domain: checking who is responsible for the website, who wrote and reviewed the content, whether first-hand experience is demonstrated, and whether high-stakes YMYL claims align with established evidence and clear disclosures.

Author & Reviewer Accountability Checks

Audits whether articles display verifiable author bylines, dedicated author profile URLs, credentials, and Person JSON-LD schema.

Corporate & Editorial Trust Page Verification

Checks for clear About Us, Contact, Privacy, Terms, Editorial Policy, and legal entity registration details across your domain footer.

YMYL Claim & Citation Scrutiny

Flags unsupported financial, medical, legal, safety, or security assertions that require authoritative primary-source references or disclaimers.

Pre-Publish Prime Directive Gate (Meg AI)

Automatically screens outgoing Agency articles and social campaigns so non-compliant claims are caught before publication.


2. Step-by-Step: How to Strengthen E-E-A-T Across Your Domain

Audit and upgrade your website’s trust signals systematically:

Step 1: Scan Key Commercial & Editorial URLs in /rater

Trust Audit

Evaluate your homepage, core service pages, and top blog articles to see exact scores on Trustworthiness, Authoritativeness, and Effort dials.

Step 2: Create Verified Entity & Author Bios (/persona/bio)

Identity Build

Use your Project Briefcase and CEO Interview to generate factual founder/author biographies and Schema.org markup.

Consult Daniel AI (/office/complianceOfficer) or Victoria AI directly in chat to review disclosure wording.

Step 3: Enforce E-E-A-T Standards on Every New Article

Continuous Governance

Every manuscript produced in /editor automatically inherits your verified author attribution, editorial disclosure standards, and compliance checks.


3. Four Practical E-E-A-T & YMYL Workflows in Agency

Workflow 1 • Regulated Industry Publishing

Safe Content Production for Finance, Legal & Health Brands

Enforce strict citation, disclaimer, and human-reviewer workflows when producing content in regulated or YMYL verticals.

Workflow 2 • Anonymous Blog Remediation

Upgrade Unattributed Posts with Real Expert Bylines

Replace generic "Admin" or "Marketing Team" bylines with structured, credentialed author profiles and verified first-hand insights.

Workflow 3 • Trust Center Rollout

Audit Missing Editorial, Security & Transparency Pages

Identify missing foundational trust pages (such as Editorial Policy, About Entity Home, or Security documentation) that enterprise buyers and raters expect.

Workflow 4 • Pre-Migration Trust Check

Verify Structured Attribution Survives Site Redesigns

Confirm that author links, timestamps, disclosures, and Organization/Person JSON-LD remain intact after theme or CMS updates.


4. Frequently Asked Questions

Does Daniel AI replace qualified legal or medical review for regulated advice?

No—and Agency is explicit about Human-in-the-Loop governance. Daniel AI and Victoria AI flag compliance gaps, missing citations, and risky phrasing so your qualified human subject-matter experts can review and sign off efficiently.

Can non-YMYL B2B and eCommerce sites still benefit from E-E-A-T auditing?

Yes. Clear corporate identity, transparent policies, real product expertise, and verifiable authorship lift user conversion rates and search trust across every commercial category.

How does Agency avoid fabricating fake author credentials?

Author and company biographies in /persona/bio are constructed strictly from verified facts you provide via your Project Briefcase, domain pages, and CEO Interview—never invented.

Are compliance checks applied to social media posts too?

Yes. Meg AI and Michael AI review automated social campaigns before they enter /social/queue.


Related Solutions & Guides

Shaun Anderson

Shaun Anderson

Shaun Anderson, AKA @hobo_web, is the Lead AI Architect behind Agency (thisisagency.ai). Shaun has over 25 years of experience in forensic SEO auditing. He was a primary investigator of the Google Search Leak of 2024, the writer of The Hobo SEO Quadrilogy, and a Keynote speaker at SMX Paris 2026.

Disclosure: I use generative AI when specifically writing about my own experiences, ideas, stories, concepts, tools, tool documentation or research, across the Hobo Web and Agency platforms. My tool of choice for this process is Agency—the publishing architecture I created and licensed to Candlestickoperations Ltd—using Google Gemini Pro (2.5 / 3) Deep Research and Reasoning and later models (as default). I have been writing about Google Search for 2 decades. This content is a direct result of cutting-edge HITL AI content production, using a process I designed myself and described in my 2025 ebook, Strategic AI SEO. Also note: This content has not been created to “pass off” as human, or “write as Shaun Anderson” (me). It is raw, factually correct content. Agency can produce content with certain styles, but it is not my aim to fool anyone with it. This is the state of AI content in 2026, an example of the default Agency creative output. All content was conceived, directed, edited, fact-checked and verified as correct by me (and is under constant development). This article is amongst the first “beta-test” of Agency, the autonomous AI-powered Agency as presented in my March 2026 SMX Paris keynote presentation. Edited by Shaun Anderson AKA Hobo. Corrections welcome. Read my AI policy.

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Agency (Thisisagency.ai) is in public beta. Agency is an AI workplace simulation. Agency was conceived, bootstrapped, and architected solo by Shaun Anderson AKA Hobo (@hobo_web). “This Is Agency” and “Agency” are trading names of Candlestickoperations Ltd. Registered in England and Wales, Company No. 17503419. Registered Office: 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE.
All team members are AI entities powered by Google Gemini technology (by default). When API are available, Agency is a multi-provider, multi-model, multi-modal, multi agent system.